Southwest Homes- Prescott Living Magazine

Jon Rocha is a young, competent and driven real estate professional who specializes in development.

After battling the competitive housing market for years, Jon was exposed to modern manufactured homes, seeing them come a long way from the stigma society once believed them to be.

It was clear to him that manufactured homes were an overlooked solution to the local affordable housing crisis, so Jon dived in head-first to launch Southwest Homes. He describes this venture as a rebellion against the housing industry, because it would be easier to follow the market and build homes for people who can pay half a million dollars, instead of creating opportunities for the local home buyer.

Jon is very active within his local community by serving in nonprofit organizations, supporting economic development and taking initiative to help shape the community for the future.

Most importantly, Jon treasures the time spent with his family — his wife Heather and six amazing kids — in Prescott Valley.

Prescott Living Magazine

The Lifestory Research 2023 America’s Most Trusted® Study

Southwest Homes is honored to work exclusively with Cavco Industries to provide factory-built homes of exceptional quality. Recently recognized by Lifestory Research as one most trusted manufactured home builder brands in the United States. With a Net Trust Quotient Score of 100.3, Cavco Industries had the second-highest trust rating among the most popular manufactured home builders.


Read the study.